Why your business needs SEO
When your business ranks as the first result on Google, 33% of people will click on your website.
Because Google’s algorithms have analysed your website using hundreds of different variables and considers your page as the best choice for solving your target audiences’ queries and questions.
And you can get there – with a little help from Pink Elephant Media.
We install a Schema Markup on your website which helps search engines understand what your site is about. This then breaks down the details of your site for customers on the results page into ‘Rich results’, which are more eye-catching and achieve a higher click-through rate (CTR).
What is Schema Mark up?
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.
Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.
Schema can provide context to an otherwise ambiguous webpage.
What Is Schema Used For?
Schema markup helps your website rank better for all kinds of content types. There is data markup for…
- Local businesses
- TV episodes and ratings
- Book reviews
- Software applications
There are hundreds of markup types. If you have any type of data on your website, there’s a good chance that it’s going to have an associated itemscope and itemtype.
Websites that use schema markup will rank better in the SERPs than companies without markup. One study determined that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. While it’s not totally clear that this higher result is due to the markup alone, there is obviously some correlation.
Right now, one-third of Google’s search results incorporate rich snippets, which includes schema markup. However, according to recent research, less than one-third of websites use schema markup.
Improving your SEO on your own takes time and a lot of effort. Pink Elephant Media shoulder the burden for you by implementing expertly tried and tested strategies that work wonders for your website’s online visibility.
Fantastic personal service.
Fantastic personal service. I was so excited to see what had been said and written transform into the website. They understood what I wanted and delivered. Their hosting and SEO management is excellent. Highly recommended.
Excellent training session! Huge amount of information covered
Excellent training session! Huge amount of information covered including useful tips and tricks for improving our website and its reach. Tailored as much as possible to those of in the room and our businesses which was also really helpful. Definitely recommend it to other companies!
Pink Elephant have been brilliant since I moved my website and emails to them.
Pink Elephant have been brilliant since I moved my website and emails to them. The website is so much quicker and I get the much needed support from Henny and the team which was lacking with my previous host. They are really helpful, friendly, quick to respond and would highly recommend working with them.
Professional, knowledgable and personable
Pink Elephant Media were brilliant to work with especially with Henny at the forefront – professional, knowledgable and personable. Using them to see what could be done to improve sales through the davidchristopher.co.uk site was incredibly informative and helpful for future development.
Team really know their stuff and focus on getting real results and not just bamboozling you with techy jargon
Pink Elephant are fantastic, Henny and the team really know their stuff and focus on getting real results and not just bamboozling you with techy jargon. I hope we get to work with Pink Elephant again and haven’t stopped recommending them for anyone looking for SEO / Growth Hacking support.