What is Growth Hacking?
Growth hacking was a term pioneered by Sean Ellis in 2010. He said, “A growth hacker is a person whose true north is growth.” In short, this simply means someone who is striving for growth on a continuous basis, rigorously testing both online marketing and visitors through your website (see Conversion Rate Optimisation CRO) as well as thorough competitor analysis.
Pink Elephant Media is a Digital Marketing Agency based in Gloucestershire. We specialise in Growth Hacking / Growth Marketing
Why spy on your competitors?
How do we make their customers ours?
Competition is not something to be feared, in fact we can learn a lot from the competition by simply looking at what they are doing to achieve their growth through their website.
We will profile all your top direct competitors, look at similar business models outside of the Uk who are achieving growth to see if we can adapt what they are doing to the UK Markets.
Competitor Traffic Sources
Applying the tactics to your business
Turning heads - Company Ethos
Making the money
We employ the use of Google Analytics, heat and scroll maps, web flow and technology such has cookies and ip identifiers, to help us understand who is on your website. This allows us to understand your customers habits and buying behaviour as well as enabling us to create very targeted marketing campaigns.
What the split means
People typing their name directly into google. Ie. Advertising, trade shows, networking etc
Websites pointing to their website where they are gaining traffic. Watch out for spammy links this can damage your results
What words are your competitors using to drive traffic to their website
How much of their traffic equates to social media and what type of social media that is. It is important to ensure you are on the right platforms for your business.
What type of email campaigns are they using to convert traffic.
What ads are running where and how much traction they are getting.
Want to know what your competitors are doing?
Growth Hacking Blog
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