Website Development

What is a customer journey map?

Henny Maltby, Pink Elephant Media

This is an area we discuss with our clients and so we thought we would give you a little bit more information.

A customer journey map is a framework that enables you to improve your customer experience. It documents the customer experience through their perspective, helping you best understand how customers are interacting with you now and helps you identify areas for improvement or blockers within your website, cart checkout process and social channels that may be stopping them from purchasing.  We will drill down on the details to ensure that the user experience is positive which will reduce bounce rates, increase conversions and increase your rankings.

Customer Journey

A customer journey map is a framework that enables you to improve your customer experience

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1. Click the settings at the top of your page
2. Click Templates and Tabs in left hand column
3. Scroll to bottom of page and press ‘Add Tab’
4. Locate Services tab and press ‘Add Tab